ESTRATEGIA MARKETING DIGITAL
Qué es una estrategia de marketing digital
Antes de inicar un plan de acción, hemos de poder ver todas las piezas del tablero para poder establecer una estrategia de marketing digital en el que se contemplen todos los objetivos, canales que vamos a trabajar, que haremos, cómo la haremos y que objetivos queremos alcanzar.
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COMPETENCIA
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PÚBLICO OBJETIVO
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OBJETIVOS
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CANALES
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MÉTRICAS / KPIs
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